Internet Marketing
Search Engine Optimization
Search Engines are one of the most effective tools for gaining customers online. They produce quality traffic in high numbers. Research has shown customers “actively” searching for a product are much more likely to buy than those just browsing the web and stumbling upon a website.
There are many techniques that can be used to help search engine rankings. In our process we do not try and trick the search engines as these methods can actually hurt your ranking or get you banned from the major search engines. We use proven methods to improve your search engine rankings. Positioning a website in the top results for certain search phrases requires much expertise. Our experienced web analysts are here to address this issue
Here is what we can do to increase your search engine relevance.
- Analyze your and your competitors’ sites, and determine the most popular keyword phrases customers use when looking for your products or services.
- Submit your site to all major search engines including Google, Yahoo, and MSN.
- Examine all the pages in your website using standard search engine optimization guidelines. We will concentrate on content, meta-tags, page titles, image tags (alt tags) and internal linking of your pages. We will prepare a detailed report with exact instructions on how to modify your site to achieve better search engine placement.
- Monitor your search engine position and recommend further improvements.Search engines rules constantly change. Luckily, our engineers are always on top of the latest search engine news. As soon as search engines introduce new rules we will re-evaluate your site and recommend improvements.
- Link Strategy links are the number one factor when it comes to search engines. However there is more to it than just having a bunch of links in and out of your site. Our web analysts will work with you to incorporate a linking strategy that works.
Google Analytics, Adsense and Adwords Implementation and Tracking
Analytics
We will install analytics on your website and assist you in monitoring, setting goals, and consult with you on methods to reach your traffic goals.
Adwords
Our team can assist you in creating text and/or image ads.We will also monitor your adwords campaigns and assist you in building a winning strategy.
Adsense
Want to make some extra revenue from your site? We will install Google Adsense ads on your site.
We recommend adding adsense to non-commercial sites such as blogs, forums, etc as these not only will cause visitors to click away from your site but also may display competitors advertisements.
Affiliate Advertising
Another way to make some extra cash from your site is with affiliate advertising. You choose which businesses ads you want to display on your site. An example of effectively using affiliate ads would be a company that sells rims for cars, but not tires can display a tire affiliate ad on their site. Knowing that the customer that bought the rims could also be looking for tires. We can also assist your business in setting up your own affiliate program.
Content Management
Keeping fresh content on your site will help bring visitors(and search engines)back to your site to find out what’s new. Our team will update your content for you for a small monthly fee. We can also design email newsletters for you to send out to your customers.
Web Banner Ad Design
Image ads are a excellent way to drive traffic to your site. We can design great looking ads that will appeal to your target market.
Blog Optimization/ Consulting
Our blog experts can assist you in optimizing your blog to reach your traffic and subscriber goals. In their one-on-one consultation they will assist you in creating a strategy to take your blog to the next level and beyond. A monthly coaching service is also available.
Social Networking Solutions
Twitter, Facebook, Flickr and the list goes on. We can help your business tap into these resources and build your customer base.
Blog Integration and Design
Blogs are an excellent way to communicate and attract your customers.
Some advantages of having a blog
Let our team get your blog up and running!